Marketing & Branding
Traverse City Tourism - 2025
Photography That Makes Northern Michigan Businesses Stand Out
Strategic, story-driven photography for brands, businesses, destinations, and organizations across Northern Michigan.
From tourism campaigns and real estate marketing to wineries, landscapes, hospitality, and local businesses, Hudson & Co. Photo creates polished imagery designed to do more than look beautiful—it helps people understand your brand, connect with your story, and choose you.
Commercial & Marketing Photography | Traverse City + Northern Michigan
Traverse City Tourism Summer Campaign
Your Brand Deserves More Than Stock Photography or AI.
Great marketing photography should feel like your business and feature YOU, your clients, your space, and your work.
I create intentional, editorial-quality imagery for Northern Michigan businesses, agencies, tourism organizations, and entrepreneurs who need photography that works across websites, social media, advertising, print, campaigns, and beyond.
With nearly a decade of experience photographing people, places, businesses, and brands throughout the region, I bring a combination of creative direction, local knowledge, and professional production to every commercial shoot.
Whether you’re launching a campaign, updating your website, building a library of evergreen content, or preparing for your busiest season, I’ll help you create a collection of images that feels cohesive, elevated, and unmistakably yours.
Photography Built for Marketing
Your images may need to live in a dozen places at once.
I approach commercial shoots with that in mind, creating a versatile gallery that gives your marketing team options—not just a handful of pretty photographs.
Think:
Website and landing pages
Social media campaigns
Digital advertising
Print advertising
Editorial and publication features
Brochures and visitor guides
Billboards and large-format advertising
Email marketing
Brand storytelling
Seasonal campaigns
Real estate and property marketing
Hospitality and destination marketing
Evergreen content libraries
I can also work from an existing campaign brief, shot list, brand strategy, or creative direction from your marketing team or agency.
Trusted by Northern Michigan Businesses & Organizations
My commercial work has been commissioned by and featured in marketing for organizations and businesses including:
Traverse City Tourism
Tourism campaigns, destination imagery, advertising, and regional marketing
Sean Schmidt Realtor Group — Real Estate One
Real estate and lifestyle marketing imagery
Leelanau Wine Trail
Destination and winery imagery for regional wine tourism
Rove Estate Winery
Hospitality, wine, property, and lifestyle imagery
Sustainable Landscapes
Commercial imagery showcasing landscape design, outdoor spaces, and craftsmanship
…and many more Northern Michigan businesses, organizations, and creative teams.
When it comes to my style & what you can expect:
I keep all my sessions PLAYFUL. I want to bring out your natural reactions and expressions, while also giving you direction to feel confident and calm. I look for both soft, glowy light as well as unique highlights and shadows to play with. I capture a healthy balance of classic portraits and candid images to make up your gallery. I'll remove most basic imperfections and use some soft skin smoothing, but I am not a photographer who uses photoshop heavily. When I say authentic and natural - that's what I mean.
Professional photo touch ups are available at an additional cost if you're looking for that airbrushed look on your images.
Your images will be delivered in mostly true to life color, with some in black and white. You can expect natural greens, natural color saturation, and warmer, higher contrast images that pop and make you feel the emotions. I pride my work on being timeless, not trendy.
All Collections Include:
Planning Consultations
Style Guide
Full Gallery of Finished Digital Images for Digital Download
Basic Skin Smoothing & Blemish Removal
Individual Headshot Updates
40 Minute Session
1 Location
$900
Team Headshot Updates
1 Hour Session
Individual and Group Shots for up to 4 Team Members
1 Location
$950
Basic Marketing Update
1 Hour Session to capture some hero images for your website.
Full digital image rights.
Planning Consultation.
Starting at $950
Complete Marketing Update
2 Hour Session
30 Minutes of session allotted for Headshot Updates
Product Photography Included
Various Locations within Time Allotted
Starting at $1900
Annual Marketing Package
A retainer option for a full year of content!
Example: 1 Headshot Update Session
4 Seasonal 1.5 Hour Sessions
Product Photography Included if Desired
Perfect for businesses looking to draw in clientele in all seasons
(Food & Drink, Recreation, Tourism)
Starting at $5700
Petite Annual Marketing Package
3 1.5 Hour Custom Marketing Sessions
Traverse City Locations
Starting at $4275
Marketing Image Licensing
Please note that a licensing fee will apply to all images used outside of digital marketing use. License fee varies by project.
Check out some full Marketing Galleries for an idea of what to expect:
Local Business Partners
Arts for All of Northern Michigan
Only Alpha Pool Supply Down Syndrome Advocacy Program
Everyday Living Nutrition
Local Perspective. Commercial-Level Results.
There is a particular visual language to Northern Michigan.
The lakes. The vineyards. The orchards. The architecture. The changing seasons. The way people actually experience this place.
I know how to photograph it in a way that feels authentic while still meeting the polished standards of professional advertising.
That local perspective is one of my greatest assets.
I know the locations, understand the seasonal rhythms, recognize the light, and know how to create imagery that feels distinctly Northern Michigan—not generic “Up North” stock photography.
About Me
I hold a Bachelor's Degree in Elementary & Special Education and spent time as a Kindergarten English as a Second Language Teacher & Preschool Teacher. I've managed busy winery tasting rooms and events. I've been a restaurant waitress and a tasting room associate. I directed a local arts and culture non-profit serving individuals with disabilities for three years. My husband owns a small construction company, and I've run my own business for 8 years now.
I live & breathe small business.
Bringing a variety of experience to your session.
Grace Hudson is a top Traverse City Branding & Marketing photographer with an authentic and natural style. She uses digital photography for the branding & marketing sessions of her Michigan Small Businesses, Artists, and Entrepreneurs to give her clients an elevated experience and easy to share gallery of vibrant, relevant, and timeless photos in and around Michigan's beautiful lakes, beaches, small towns, and forests.